HubSpot’s peak time for email opens was 11 am. Of course, as you can see in their graph, the weekdays were all pretty close and the open rates dropped over the weekend. This was followed closely by Wednesday with Monday coming up fast in third. HubSpot pulled data from 20 million emails sent over a 10-month period and found that Tuesday was the best day to send an email in terms of open rate. GetResponse also found that 1 pm is a great time to send emails, but also offered 10 am as another time slot with strong open and click rates.Īs you can see from the graph above, there’s also an increase in click-through rates right around 6 pm, while open rates fall dramatically between 2 pm-3 pm before rising again. Weekends were the least popular days to send emails, and they also had the lowest open rates. Weekends are not a great option for sending emails, with Sunday only slightly better than Saturday.įrom GetResponse’s data, we learn that Tuesday has the highest open rate and click-through rate, making it the most popular day to send emails. ![]() Here’s what they discovered about the best day to send emails:Īs you can see, there’s very little difference between any of the weekdays, Monday through Friday. The study only looked at active senders with a minimum of 1,000 contacts. So first, let’s take a look at some of the statistics that dominated the market over the past few years: Get Response StatisticsĪ study by GetResponse analyzed about 4 billion emails sent by their customers between January and June 2019 to gather information on the best time to send to individual email addresses in their local time zones. You can then test and tweak your schedule to send out emails at the perfect time. That said, having an idea of the global standard of the best times to post is a great starting point. ![]() Instead, you need to understand YOUR audience and know what works for them. While these marketing standards give you a solid foundation to build on, there’s no hard and fast rule for sending out emails. So, your best send time may or may not be the same as other businesses. Every email list is made up of a different group of people with different habits. In reality, these slots don’t always work. However, you can easily see that there’s no consensus on the exact day or time to send emails. These times are when people are more likely to be active online.
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